Case Study: Pratt Industries boosts sales with ZoomInfo

Pratt Industries lands million-dollar deals with ZoomInfo

Pratt Industries, the world's largest privately owned manufacturer of 100% recycled paper packaging, faced challenges with outdated data from a previous provider that led to bounced emails and dead ends in prospecting. To improve their outreach to decision-makers, they implemented ZoomInfo Sales.

Using ZoomInfo's Advanced Search, Intent data, and List Subscriptions, the sales team at Pratt Industries became significantly more efficient at identifying and connecting with qualified leads. The solution helped them land several standout deals, including one worth several million dollars annually, and substantially accelerated their prospecting process by providing direct access to key decision-makers.

Pratt Industries