Case Study: PayIt achieves better data management and GTM efficiency with ZoomInfo

PayIt Redefining Government Technology With Better Data Management

PayIt, the govtech company that helps state and local agencies deliver digital payment experiences, faced major CRM data challenges because government accounts are complex, constantly changing, and often poorly structured. To support its new marketing operations function and improve its ABM strategy, PayIt turned to ZoomInfo and its implementation team to clean up and organize legacy public-sector prospect data.

With ZoomInfo, PayIt merged duplicate records, matched contacts to the right accounts, removed irrelevant data, and put rules in place to prevent future duplicates. The company shrank its database by about one-third, saved tens of thousands of dollars, sped up account reassignments and lifecycle updates, and boosted BDR productivity with a unified scoring system and better forecasting.

PayIt

Nadia Davis

Senior Director of Revenue Marketing and Marketing Operations