Case Study: Pacific Energy Concepts increases call-to-connect rate 53% with ZoomInfo

Pacific Energy Concepts - Customer Case Study

Pacific Energy Concepts, an energy company, struggled to scale prospecting because its team spent too much time searching the web, buying lists from multiple vendors, and relying on in-person introductions and events to find qualified leads. As COVID made face-to-face selling harder, Pacific Energy Concepts needed a faster way to identify accurate contact information and target businesses that fit its ideal customer profile, and it turned to ZoomInfo for help.

Using ZoomInfo’s energy sector data, intent insights, org charts, and advanced filters, Pacific Energy Concepts streamlined lead generation and built more targeted prospect lists. With ZoomInfo, the company reported a 53.42% increase in call-to-connect rate and a 60.75% increase in overall prospecting activities, while saving time on research and allowing sellers to focus more on selling.

Pacific Energy Concepts

Rose Southwell

VP of Sales Operations, Marketing & IT