Case Study: Outreach achieves 7x higher connect rates and 67% faster connections with ZoomInfo

Outreach - Customer Case Study

Outreach, the sales engagement platform that automates workflows and connects to Salesforce, struggled to scale because its database lacked direct-dial phone numbers. For the first year the sales team relied almost entirely on email, and low-quality contact data led to poor connect rates, wasted time calling gatekeepers and wrong numbers, and growing call reluctance among reps.

After testing vendors, Outreach chose ZoomInfo for its superior direct-dial coverage. With high-quality contact data at their fingertips, Outreach improved connect rates 7x in three weeks, cut time-to-connect by 67%, reached decision-makers 5x faster, and was able to grow the team 12x—while also boosting rep confidence and productivity.

Outreach

Mark Kosoglow

VP of Sales