Case Study: Outreach achieves 7x higher connect rates with ZoomInfo

Outreach boosts connect rates 7x with ZoomInfo

Outreach, a sales engagement platform, faced a challenge scaling their business due to incomplete contact information in their database. Their sales team lacked direct dial phone numbers, which led to low connect rates and call reluctance. To address this, they turned to the vendor ZoomInfo for its contact data solutions.

By implementing ZoomInfo, which provided accurate and current direct dials, Outreach's sales team was able to reach decision makers directly. The solution delivered significant results, including a 7x increase in connect rates and a 67% reduction in connect time. ZoomInfo also contributed to an immeasurable boost in team morale and enabled Outreach to grow its team twelvefold.

Outreach