Case Study: MassPay unlocks market insights and accelerates go-to-market growth with ZoomInfo

Only scratched the surface of the potential and power of MarketingOS.

MassPay, a startup financial platform, needed to move beyond word-of-mouth growth and build a more strategic, measurable marketing foundation to increase brand awareness and support long-term expansion. The team turned to ZoomInfo and its MarketingOS capabilities, including AirCover, WebSights, and Intent data, to better understand market activity, target the right audiences, and identify prospects earlier in the buying journey.

ZoomInfo helped MassPay run targeted campaigns, align messaging to prospect needs, and gain real-time market intelligence on website visitors and in-market accounts. As a result, MassPay’s sales and marketing teams now engage target customers more efficiently, have expanded into new verticals, and have seen prospects respond with more interest in solving business problems rather than asking who they are—giving MassPay a stronger go-to-market advantage.

MassPay

Chris Rechtsteiner

Chief Marketing Officer