Case Study: Northwestern Mutual achieves 75% time savings with ZoomInfo

Northwestern Mutual saves 75% of contact research time with ZoomInfo

Northwestern Mutual, a premier insurance and investment company, faced challenges with its financial advisors spending excessive time manually researching contact information for prospects. This inefficient process led to lowered production and high career risk. To address this, the company turned to ZoomInfo and its database to help its representatives build their pipelines more effectively.

By implementing ZoomInfo, Northwestern Mutual's team gained access to accurate direct dial phone numbers and email addresses. This solution allowed them to create supplemental feeder lists and spend more time on calls instead of research. The use of ZoomInfo resulted in a calculated 75% time savings for the team, which translated directly into significant cost savings and increased productivity.

Northwestern Mutual