Case Study: Northwestern Mutual achieves 75% faster contact discovery and increased pipeline productivity with ZoomInfo

Northwestern Mutual - Customer Case Study

Northwestern Mutual, a 158‑year‑old U.S. insurance and investment firm, faced a major productivity challenge: financial advisors were spending excessive time manually searching for accurate direct-dial numbers and targeted prospects, which hindered pipeline growth and contributed to turnover and inefficiency.

By using ZoomInfo’s contact database, advisors gained direct-dial phone numbers and emails up to 75% faster, allowing reps to spend more time calling rather than researching. The result was increased pipeline growth, higher productivity, reduced time and cost waste, and the ability to proactively generate targeted prospects.

Northwestern Mutual

Nick Shultz

Field Director