Case Study: Nehemiah Security achieves 514% increase in opportunity pool and 23% higher MQL-to-Opportunity rate with ZoomInfo

Nehemiah Security needed more reliable and accurate data to power its highly granular persona-based marketing campaigns, and improve the efficiency of its lead generation and qualification to boost its MQL-to-Opp rate

Nehemiah Security, a cyber risk quantification firm serving enterprise clients, faced a critical marketing challenge: its outbound strategy relied on highly granular, non‑traditional personas but a stale contact database left key titles and contacts missing, driving high bounce rates and limiting qualified pipeline growth. With persona‑based targeting at risk, Nehemiah needed more reliable, up‑to‑date data to improve lead generation and MQL-to-opportunity conversion.

Nehemiah implemented ZoomInfo to gain accurate, detailed prospect data and automatic Salesforce updates, enabling precise persona and NAICS targeting. The impact was dramatic: a 514% increase in opportunity pool, bounce rates fell to under 5%, meetings rose from ~30 to 50+ per month, campaign responses jumped 14x, CTRs moved from ~1% to over 5%, and MQL-to-opportunity performance improved significantly.

Nehemiah Security

Anna Pleshakova

Senior Digital Marketing Manager