Case Study: MindTickle achieves ABM expansion, 100% improved call-to-connect and 2× more opportunities with ZoomInfo data and integrations

MindTickle breaks into ABM with powerful ZoomInfo data and integrations

MindTickle, a leader in sales enablement, needed to shift its prospecting to larger enterprise accounts but struggled to reach the right stakeholders in multi‑tiered organizations. Unreliable market intelligence forced BDRs to spend excessive time building org charts, hunting for current contacts, and navigating dead‑end phone transfers, while insufficiently granular data hampered territory planning and opportunity identification.

By adopting ZoomInfo’s accurate market intelligence and integrations, MindTickle accessed human‑verified org charts, contact and buyer data directly in Salesforce and automated contact enrichment via HubSpot, streamlining research and outreach. The result: a 100% increase in call‑to‑connect rates, 3× more calls per day, 2× more opportunities created, faster deal cycles, broader account coverage, healthier territories, and the ability to run targeted ABM plays across key personas.

MindTickle

Steve Reyes

Lead Generation Manager