Case Study: Miami Marlins achieves over $100,000 in B2B revenue in two months with ZoomInfo

Miami Marlins - Customer Case Study

The Miami Marlins, a Major League Baseball team based in Miami, needed to grow a new B2B revenue stream after leadership changes shifted focus to corporate sales. Although they allocated budget for business memberships, group packages and suites, the team lacked a robust contact database and the data access required to target the right enterprise accounts.

By adopting ZoomInfo and training the sales team on its use and CRM integrations with Microsoft Dynamics, the Marlins quickly identified and prioritized prospects by title, company size, revenue and industry, enabling tailored outreach. The streamlined workflows and better targeting drove faster conversations with decision-makers and generated over $100,000 in B2B account revenue in just two months.

Miami Marlins

Evans Adonis

Director of Membership Sales