Case Study: Metro Exhibits achieves 126% increase in lead generation and 45% ROI boost with ZoomInfo

Metro Exhibits - Customer Case Study

Metro Exhibits, a provider of trade show display solutions ranging from large custom exhibits to portable displays, faced a marketing challenge in 2016: email was their most effective channel for engaging new contacts, but the data powering their campaigns was incomplete, outdated, and inaccurate, preventing them from scaling results.

After a free trial with ZoomInfo, Metro adopted its complete, up‑to‑date contact and account data to fuel segmented, personalized email campaigns. This improved targeting and timing drove a 126% year‑over‑year increase in lead generation volume and a 45% increase in ROI.

Metro Exhibits

James Gibson

Digital Marketing Director