Case Study: Mendix achieves 14x MQL-to-opportunity lift and shorter sales cycles with ZoomInfo

Mendix frees up busy salespeople, quickly qualifies better leads and shortens its sales cycle with ZoomInfo

Mendix, a Gartner- and Forrester-recognized leader in digital transformation and application development, needed to improve discovery, qualification, and closing of valuable opportunities. Despite a strong product, its sales process was hampered by incomplete, out-of-date market intelligence and noisy, low-quality leads—resulting in a prolonged MQL-to-opportunity cycle and sales reps spending about 15 minutes each researching incomplete prospect profiles.

By partnering with ZoomInfo, Mendix gained complete, accurate market intelligence and Enrich capabilities that instantly append missing data and build organizational charts for better account-based outreach. The result was a 14x improvement in MQL-to-opportunity conversion (from roughly 2% to over 28%), about 15 minutes saved in research per opportunity, shortened sales cycles, and higher win rates.

Mendix

Nicholas Rose

Senior Director of Sales and Marketing Operations