Case Study: Mendix boosts MQL-to-opportunity conversion with ZoomInfo

Mendix boosts MQL-to-opportunity conversion 14x with ZoomInfo

Mendix, a provider of a low-code application development platform, was challenged by incomplete and outdated market intelligence data. This issue caused a protracted marketing qualified lead (MQL) to opportunity conversion cycle and wasted significant sales rep time as they manually researched missing prospect information. The company partnered with ZoomInfo to address this challenge.

By implementing ZoomInfo, Mendix gained access to accurate and comprehensive data, which allowed its sales teams to quickly build complete prospect profiles and filter out non-prospects. The solution helped Mendix improve its MQL-to-opportunity conversion rate by 14 times, boosting it from 2% to over 28%. Additionally, ZoomInfo saved each sales representative 15 minutes per profile that was previously spent on manual research, dramatically accelerating the sales process and enabling more effective account-based marketing.

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