Case Study: MCG Health cleans 10,000 duplicate records with ZoomInfo Operations

MCG Health cleans 10,000 duplicate records with ZoomInfo

MCG Health, a healthcare content and technology company, faced significant data challenges due to its decade-old Salesforce instance, which was filled with outdated information and thousands of duplicate records. This led to emails being sent to the wrong contacts, inefficient lead routing, and a lack of account visibility, hindering their sales and marketing effectiveness. To address this, MCG Health turned to ZoomInfo and its Operations platform.

Using ZoomInfo Operations, MCG Health implemented customized deduplication tasks and mass data updates, which cleansed 10,000 duplicate records from their system. This solution standardized their data, improved lead-to-account matching, and enabled automated routing. As a result, MCG Health achieved an increased ROI on marketing activities, faster lead follow-ups, and more efficient sales processes.

MCG Health