Case Study: Marketing Advocate achieves significant email-marketing gains and 188% ROI with ZoomInfo

Marketing Advocate - Customer Case Study

Marketing Advocate, a provider of Through-Partner Marketing Automation that helps global brands like IBM, Citrix and Microsoft turn channel marketing into revenue, struggled to find targeted, accurate business data to fuel campaigns. Before ZoomInfo, the team relied on contractors to manually identify potential partners and piecemeal online sources for contacts, which hurt database accuracy and conversion rates.

ZoomInfo supplied relevant, validated contacts plus demographic and firmographic data and Salesforce integration, enabling precise segmentation and cleaner CRM records. As a result Marketing Advocate grew its database 200%, improved email deliverability by three percentage points, doubled open rates, cut unsubscribe rates by 100%, boosted CTR by 900% and CTOR by 820%, increased MQLs from email by 300%, and achieved 188% ROI within months, with significantly better conversion rates.

Marketing Advocate

Courtney Wiley

Vice President of Marketing