Case Study: Marketing Advocate achieves 80% larger deal size and halves time-to-close with ZoomInfo

Marketing Advocate - Customer Case Study

Marketing Advocate is a channel-marketing software provider whose Through-Partner Marketing Automation platform helps global brands drive revenue through partner-led programs. The company struggled to identify and reach decision makers—especially IBM resellers—spending hours on manual research, relying on unreliable public sources, and facing long sales cycles and poor conversion rates.

By adopting ZoomInfo Pro and the ZoomInfo–Salesforce integration, Marketing Advocate gained accurate contact data and seamless CRM imports, enabling more targeted outreach and informed conversations. The result: deals closed in half the time (45–90 days vs. 180 days), deal size grew by 80% when ZoomInfo was the lead source, and the investment returned 188% ROI ( $1.88 revenue per $1 spent), with ZoomInfo credited for a majority of recent wins.

Marketing Advocate

Courtney Wiley

Vice President of Marketing