Case Study: Loadsmart achieves 50% more accounts and faster sales growth with ZoomInfo

Loadsmart - Customer Case Study

Loadsmart, a fast-growing logistics technology company that automates truckload pricing, quoting and booking, needed to scale sales quickly while embedding Salesforce and targeting high-volume accounts in its niche. With rapid expansion, the team required a more accurate, deduplicated contact database to support account executives, account managers and sales ops and to accelerate outreach.

Loadsmart implemented ZoomInfo’s dynamic B2B platform and ReachOut extension to enrich and map accounts, improve territory management, and enable account-based selling. The solution delivered about 50% more accounts than their legacy system, higher-quality contact data, more personalized sales plays, and increased rep productivity — positioning ZoomInfo as a core tool for ongoing growth.

Loadsmart

Will Brown

Sales Operations Leader