ZoomInfo
189 Case Studies
A ZoomInfo Case Study
Loadsmart, a logistics technology company, needed to rapidly scale its new sales and marketing efforts to maintain its hyper-growth. Their challenge was to quickly identify and target high-volume companies within their niche market without wasting time. They turned to the vendor ZoomInfo and its B2B contact database platform to overcome this.
Using ZoomInfo's platform and its ReachOut Chrome Extension, Loadsmart enriched its database with accurate data, enabling an account-based selling approach. The solution provided by ZoomInfo resulted in Loadsmart adding 50% more accounts to their database. This gave their sales reps access to quality contact data, allowing for more personalized conversations and significantly contributing to the company's rapid growth.