Case Study: Linkage achieves increased conversions and reduced sales cycle with ZoomInfo Pro

Linkage Increases Conversions with Detailed Prospect Data from ZoomInfo

Linkage, a global provider of leadership and organizational development services, needed a better way to identify and reach the right HR and leadership practitioners for its conferences and training programs. Although Linkage had a CRM, sales director Pierre Bouchard needed more than job-title searches — he required comprehensive prospect profiles (including web and media references) to pinpoint roles like training and development, leadership practitioners, and diversity-and-inclusion specialists.

Using ZoomInfo Pro, Linkage could search detailed profiles with up to 10 years of web/media references, drill down by specific titles, and integrate updated contacts into its CRM. The sales team adopted ZoomInfo profiles as a daily starting point, improving targeting for outreach and direct-marketing campaigns, which increased response and conversion rates while reducing the sales cycle and overall costs.

Linkage

Pierre Bouchard

Director Sales, Linkage