Case Study: LeanData achieves doubled names and accounts with ZoomInfo

LeanData - Customer Case Study

LeanData, a computer software company whose Demand Management Suite helps build frictionless go-to-market funnels and has processed over 100 million leads, faced a data challenge as its sales team scaled rapidly: marketing needed to refresh and expand its contact and account database. To find the most accurate and complete contact, firmographic and technographic data, marketing ran a bake-off among leading data vendors.

They selected ZoomInfo, which delivered 7,000 net-new accounts and 18,000 net-new names and provided the most comprehensive technographic data—critical for targeting companies using Salesforce. Since partnering, LeanData has doubled the names and accounts in its database, aligned sales and marketing on a trusted data source, and used the expanded dataset to improve campaigns, drive awareness and grow the business.

LeanData

Billy Huang

Senior Marketing Operations Manager