Case Study: Kenandy achieves 350% increase in top account coverage with ZoomInfo

Kenandy - Customer Case Study

Kenandy is a cloud ERP provider running on the Salesforce App Cloud that automates core business processes like quote-to-cash, supply chain and global financials. They struggled to build brand awareness and close deals because their previous data provider delivered inaccurate information and a poor Salesforce integration, leaving the team unable to support account-based marketing or expand contacts for inbound leads.

By adopting ZoomInfo’s Growth Acceleration Platform and superior Salesforce integration, Kenandy gained accurate contact and account data to power ABM and outbound efforts. The change boosted top account coverage by 350%, increased contacts per open opportunity by 5×, and let the sales team spend less time researching and more time selling.

Kenandy

Adem Sengul

Director of Demand Generation