Case Study: Integrate achieves up to 25% higher conversion rates with ZoomInfo

Integrate - Customer Case Study

Integrate needed to improve data hygiene, deduplication, lead-to-account matching, and compliance while avoiding manual, time-consuming processes that were hurting sales efficiency and conversion rates. Using ZoomInfo’s data orchestration and OperationsOS platform, Integrate sought a way to protect opt-out records, manage account hierarchies, and route leads more accurately.

ZoomInfo implemented automated data normalization, enrichment, deduplication, and routing in one platform, allowing Integrate to preserve legal records, match leads to accounts, and assign them to the right SDRs faster. As a result, Integrate saw conversion rates improve by nearly 25% from inquiry to MQL, database marketability rise from 45% to 66%, and sales teams save up to 550 hours and $32,000 per rep.

Integrate

Ashley Langford

Senior Marketing Operations Manager