Case Study: Capital One achieves higher productivity and data quality with ZoomInfo

Increased productivity and time savings through ZoomInfo Data Cubes

Capital One’s Sales Operations & Strategy team needed a faster, more reliable way to support relationship managers with high-quality data and reduce the manual work of entering and verifying contact and company information in Salesforce. Using ZoomInfo’s Data Cube and ZoomInfo Sales, Capital One set out to streamline prospecting, improve data quality, and give reps a single place to find trusted information.

ZoomInfo implemented direct data ingestion into Capital One’s systems, enriched company profiles with firmographic and financial attributes, and integrated data into Salesforce and dashboards for easier lead generation and relationship mapping. The result was less manual data entry, fewer website “chair swivels,” and significant time savings: Capital One reported that RMs spend 30–40% of their non-deal time on prospecting, and ZoomInfo helped eliminate countless hours of research and data-entry work while improving trust in the data and enabling better at-scale prospecting.

Capital One

Andy Ruffles

Director of Sales Operations and Strategy