Case Study: Liaison International achieves higher campaign engagement with ZoomInfo

Increased campaign engagement while consolidating the number of tools in marketing tech stack

Liaison International, an education firm serving higher education institutions, needed a better way to reach multiple stakeholders at each campus and move beyond one-to-one outreach. The challenge was expanding its reach within entire accounts while managing a complex marketing stack, and Liaison turned to ZoomInfo Marketing to support an account-based marketing approach.

With ZoomInfo, Liaison built custom audiences using demographic, firmographic, and buying-signal data, and used HubSpot integration to create follow-up audiences more easily. The result was higher campaign engagement, faster form fills on brand awareness ads, and greater visibility into spend and performance, helping Liaison simplify its tech stack and measure campaign success more closely.

Liaison International

RJ Nichol

Growth Marketing Specialist