Case Study: Arena achieves immediate sales productivity gains with ZoomInfo

Immediate impact after switching to ZoomInfo

Arena needed a more scalable go-to-market engine to support its move upmarket, but its disconnected stack of tools left the sales team struggling with data quality, limited depth, and slow access to insights. The company had been using multiple point solutions, including Apollo, Clearbit, and SimilarWeb, but wanted a better way to identify and engage high-fit enterprise accounts.

Arena replaced those tools with ZoomInfo to unify sales intelligence, website visitor tracking, and technographic data in one platform. With ZoomInfo, Arena launched a more effective ABM strategy, improved internal alignment and workflows, and gained stronger buying signals; the company said it generated enough business in the first month to cover the full contract cost and saw immediate productivity gains and revenue impact.

Arena

Bradon Rice

VP of Sales