Case Study: IBISWorld achieves 276,000 minutes/year saved in prospecting and doubles productivity with ZoomInfo

IBISWorld - Customer Case Study

IBISWorld, a leading business intelligence publisher since 1971, faced slow opportunity creation because its sales team spent hours searching for target companies and contacts and relied on a data provider with inaccurate, out-of-date information. This time-consuming research hampered prospecting efficiency and revenue generation.

After adopting ZoomInfo, the team used precise search filters and accurate contact details to quickly identify targeted prospects and own accounts from start to finish. The change doubled productivity, uncovered an average of three additional contacts per account, and saved IBISWorld 276,000 minutes per year in prospecting.

IBISWorld

Isaac Satten

Client Services Manager