Case Study: Hula Networks achieves faster access to decision makers with ZoomInfo

Hula Networks Gets to Decision Makers Faster Using ZoomInfo

Hula Networks, a telecommunications firm that helps service providers, carriers, data centers and large enterprises improve profits and cut costs, faced a key sales challenge: although meetings converted at over 75%, the team lacked the resources to quickly find and reach the right prospects to "get in the door."

Using ZoomInfo to build targeted lists by industry, title and geography—and to access accurate email addresses—Hula was able to reach IT decision makers faster, improve response rates, shorten sales cycles and gain visibility into organizational hierarchies; the quality of the contacts was strong enough that Hula renewed its ZoomInfo subscription.

Hula Networks

Scott Hobin

Critical Asset Market Specialist, Hula Networks