Case Study: Hudl achieves 75% faster support evaluations with ZoomInfo Chorus

Hudl saves 75% more time on evaluations with Chorus

Hudl, a sports technology company, needed a scalable way to improve support quality, onboarding, and customer feedback handling as its product catalog grew. Its manual tools were no longer sufficient, so the team looked for a more robust solution from ZoomInfo, using Chorus to better understand customer conversations and support performance.

ZoomInfo’s Chorus helped Hudl streamline evaluations, coaching, and cross-functional collaboration with features like Scorecards, Smart Playlists, and tagging. The biggest measurable impact was a drop in support rep evaluation time from about two hours to 30 minutes, a 75% reduction, giving the team more time to support customers and address issues faster.

Hudl

Michaela Bulling

Revenue Enablement Supervisor