Case Study: Hudl reduces support evaluation time by 75% with ZoomInfo Chorus

Hudl cuts support evaluation time 75% with ZoomInfo

Hudl, a leading sports technology company, faced a challenge in scaling its customer support processes. Its existing systems, which relied on Google Docs and Forms, were no longer equipped to handle growth or provide quality assurance. The company needed a robust solution to understand the voice of the customer and enable seamless cross-functional collaboration. Hudl turned to ZoomInfo and its Conversation Intelligence solution, Chorus.ai, to address this.

By implementing ZoomInfo's Chorus, Hudl automated its support evaluation process with Scorecards, reducing the time spent per evaluation from two hours to just 30 minutes—a 75% reduction. The solution also provided Smart Playlists to automatically catalogue customer feedback, improving cross-functional collaboration and giving product teams direct access to customer insights. This allowed Hudl to onboard new representatives faster, improve coaching, and mitigate churn more effectively.

Hudl