Case Study: TentCraft achieves rapid healthcare revenue growth with ZoomInfo

How TentCraft used ZoomInfo to pivot their go-to-market strategy after COVID-19

TentCraft, a manufacturer of custom tents and structures for large-scale entertainment events, faced a sudden collapse in demand during COVID-19 and lost $600,000 in expected March revenue. To avoid financial disaster, the company pivoted from events to healthcare, using ZoomInfo data and sales intelligence to reach a new audience of hospital and healthcare decision makers.

With ZoomInfo, TentCraft upgraded its subscription for deeper healthcare contact data and quickly connected with the right buyers. In the first month of the pivot, TentCraft signed contracts with more than 100 healthcare facilities, booked over $2 million in revenue within two months, and recorded its largest revenue month ever in April.

TentCraft

Matt Bulloch

President