Case Study: Cumulus Global cuts lead validation time by 80% with ZoomInfo

How one former Datanyze customer quickly and easily migrated to ZoomInfo, technographics intact

Cumulus Global, a provider of secure cloud solutions for small- and mid-size businesses, relied on technographic insights to understand prospects’ infrastructures and inform sales conversations. When Datanyze was acquired and the team needed to migrate to ZoomInfo, leadership—led by CEO Allen Falcon—was concerned about losing critical technographic data and disrupting sales momentum.

The move to ZoomInfo proved fast and frictionless—completed in under two hours with minimal change management—and immediately delivered richer technographic and contact data. As a result Cumulus Global cut lead validation time by 80%, lowered email bounce rates from 15% to under 1%, increased call-to-connect rates by 10% and sales productivity by 5%, while gaining more direct dials, emails and account-based workflows to boost outbound effectiveness.

Cumulus Global

Allen Falcon

Chief Executive Officer & Pragmatic Evangelist