Case Study: Snapdocs achieves breakthrough outbound prospecting with ZoomInfo's B2B data intelligence

How one customer sees ZoomInfo as ‘the clear winner’ in the B2B data intelligence space

Snapdocs is a real estate technology company that helps participants in a real estate closing work together better through integration and automation. When Maria Pougiles-Posey joined as Sales Development Manager she immediately recognized the need for a sales intelligence database—“I thought, ‘This is going to make our lives hell if we don’t have something like this,’” she reflected—so she tested multiple platforms with about 40 contacts and found “the quality, quantity, and depth of ZoomInfo’s data was simply unparalleled.”

ZoomInfo became Snapdocs’ one‑stop shop for prospecting: SDRs now “just go straight to ZoomInfo to do their prospecting,” using keyword searches to find contacts and accounts that match their ICP, and relying on data that has been “accurate and actionable.” Maria notes the platform and data “just gets better and better with time,” while new features and integrations continue to simplify their outbound sales strategy.

Snapdocs

Maria Pougiales-Posey

Sales Development