Case Study: Impartner increases pipeline by 12% with ZoomInfo Marketing

How Impartner’s ABM team Drove 12% Pipeline Growth with ZoomInfo Marketing

Impartner, a fast-growing provider of partner relationship management and partner marketing automation solutions, wanted to improve its account-based marketing (ABM) process. Working with ZoomInfo Marketing, the team needed a better way to unify fragmented data, target the right accounts, and make campaigns more consistent and effective.

ZoomInfo implemented audience targeting, campaign orchestration, and marketing/sales intelligence to help Impartner consolidate data and personalize outreach. The results included a 45%+ increase in website engagement, 15 hours saved through automation, and a 12% quarter-over-quarter increase in pipeline generation, along with $130,000 in influenced pipeline from three target accounts.

Impartner

Jeremy Melius

Senior Director of Marketing Operations