Case Study: getAbstract streamlines Salesforce database health with ZoomInfo

getAbstract updates 29,000 records in under 60 seconds with ZoomInfo

getAbstract, an e-learning company, faced a significant challenge in maintaining the health of its Salesforce database. Their Salesforce manager, Julia Rodriguez, was spending an excessive amount of time manually updating records and scrubbing dirty data. To address this, getAbstract turned to ZoomInfo and implemented its OperationsOS Cleanse platform (formerly known as RingLead) to automate their CRM data management.

Using ZoomInfo's solution, getAbstract was able to streamline its database hygiene efforts. The platform's Mass Update function allowed them to update 29,000 records in under 60 seconds. This efficiency gain eliminated the need to hire additional staff and freed up the Salesforce manager to handle more projects, as the data became more accurate every day.

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