Case Study: FRONTLINE Selling achieves 700% more decision-level contact coverage with ZoomInfo

FRONTLINE Selling - Customer Case Study

FRONTLINE Selling, a provider of enterprise sales-acceleration solutions, needed better targeted account profiles to pivot toward account-based marketing (ABM). Acting as a third-party business development partner across industries, they evaluated several data vendors and selected ZoomInfo after finding its combination of data quality and breadth best met their needs.

Using ZoomInfo’s large contact and company dataset to enrich FRONTLINE’s database, reps could quickly find decision-makers and penetrate accounts more effectively. The change drove major gains: 700% more decision-level contact coverage, a 50% increase in unique prospects worked per rep, 27% more meetings per rep, and a contacts-to-meetings ratio improvement from about 50:1 to 40:1 (≈20%); Aiello reported the data was ~93.6% accurate.

FRONTLINE Selling

Nick Aiello

Master Demand Creation Executive