Case Study: netFactor boosts close rates 15% and email click-through rates 300% with ZoomInfo

From Fewer Bounces to More Sales, ZoomInfo Powers Success at netFacto

netFactor, a B2B online marketing firm best known for its VisitorTrack® “caller ID for your website” lead-gen platform, needed highly targeted, reliable prospect data to protect its email reputation and give sales reps accurate contact details. Poor lists from other providers produced bounce rates as high as 50%, incorrect phone numbers and titles, wasted sales time and risked blacklisting.

By using ZoomInfo Pro for precise advanced searches and ZoomInfo Data Services for customized lists, netFactor armed its marketing and sales teams with richer, cleaner data. Bounce rates fell to 3.5%, email click‑through rates tripled (300% increase), close rates rose 15%, and salespeople made more contacts per day and were better prepared for calls.

netFactor

Bryan Poss

Senior Marketing Director, netFactor