Case Study: Focus EduVation achieves $2M in first-year revenue and a 5,000-prospect pipeline with ZoomInfo Pro

Focus EduVation created a gigantic pipeline and built sales organization from the ground up with ZoomInfo

Focus EduVation, an international e‑learning company serving K–12 and higher‑education publishers, needed to build a sales organization from scratch after spinning off from its parent. The new sales leader had no customers or prospects and found most B2B data vendors too expensive, out of date, and lacking reliable email addresses for targeted outreach.

By using ZoomInfo Pro’s deep contact profiles and accurate email data, Focus EduVation created highly targeted lists and ran effective email campaigns with bounce rates under 5%. The result was a “gigantic pipeline” of more than 5,000 qualified prospects, $2 million in revenue in the first year, multiple closed deals including a major education publisher, and new partnerships with blue‑chip organizations.

Focus EduVation

Ryan Patenaude

Senior Director, Sales and business development, Focus EduVation