Case Study: Exterro increases speed-to-lead with ZoomInfo

Exterro - Customer Case Study

Exterro, a legal software company, was struggling with complex lead-to-account routing as it expanded into new markets. Its in-house Salesforce-based workflows were creating timeouts, looping, and missed opportunities, which slowed speed-to-lead and left reps underutilized. Exterro turned to ZoomInfo’s data management solution to handle these routing complexities and support scalable growth.

With ZoomInfo, Exterro implemented real-time data enrichment, deduplication, normalization, and automated cross-object routing logic. The result was cleaner data, simpler workflows, and faster lead follow-up in as few as four minutes. ZoomInfo also helped Exterro replace 90 Process Builder evaluations with just 2 triggers, saving time and improving sales productivity.

Exterro

Cody Bustamonte

Salesforce Administrator & Marketing Operations Manager