Case Study: Exact Media expands TAM 20x with ZoomInfo

Exact Media - Customer Case Study

Exact Media, an ad agency planning targeted senior executive events, struggled to find enough qualified local attendees and lacked complete contact data in its CRM. Using ZoomInfo’s advertising data and ZoomInfo Enrich, the company needed a better way to identify the right prospects and customers while improving event targeting and CRM accuracy.

ZoomInfo enriched Exact Media’s CRM with firmographic, technographic, and updated contact data, adding 20 times more accurate contacts and flagging over 4,000 outdated leads marked “person moved.” As a result, Exact Media could segment and target prospects more effectively, manage event invitations from within its CRM, and grow full-market prospect coverage from about 3% to over 20,000 prospects. ZoomInfo was implemented in just 10 days, helping the team expand marketing efforts faster and improve campaign ROI.

Exact Media

Julie D.

VP, Product and Customer Success