Case Study: Esko increases lead conversions with ZoomInfo

Esko increases conversion leads with ZoomInfo

Esko, a global provider of packaging software and hardware, faced challenges with inefficient data management across multiple systems, leading to lost opportunities and low conversion rates. To support future growth, they needed a way to cleanse and enrich their database to prioritize leads effectively. Esko tasked Bart Audenaert with finding an automated solution, which led them to the vendor ZoomInfo and its OperationsOS platform.

By implementing ZoomInfo's all-in-one OperationsOS platform, Esko automated data enrichment, deduplication, and lead-to-account matching. This solution provided Esko with a clean, enriched database and enabled faster, more personalized lead follow-up. The results included increased duplicate match rates, improved data quality, and a significant increase in conversion leads, allowing the team to reduce follow-up time and close manual process gaps.

Esko