Case Study: Eloqua achieves a 220% increase in qualified leads and lower cost-per-lead with ZoomInfo Data Services

Eloqua Sales Leads more than Triple by Selecting Custom, Targeted Prospect Data

Eloqua, a leader in marketing automation and revenue performance management, needed fresh, highly targeted prospect lists to improve campaign effectiveness. Database marketing manager Anna Glushkovsky found many list providers delivered out-of-date or incomplete records and wanted data added within the previous 30 days to catch prospects in their “sweet spot,” so she sought a reliable partner who could deliver accurate, recent contacts quickly.

ZoomInfo’s Data Services team built a custom, targeted file and delivered it in two days, providing realistic volume estimates and higher-quality records. The campaign produced about 30% fewer bounce-backs, a 220% increase in qualified leads, dramatically lower cost-per-lead, and a larger—but cleaner—database.

Eloqua

Anna Glushkovsky

Database Marketing Manager, Eloqua