Case Study: Dragonfly AI saves 5 hours each week with ZoomInfo

Drove sales and marketing alignment with Marketing + Sales

Dragonfly AI needed a better way to scale lead generation and align its Sales and Performance Marketing teams, moving away from a manual, multi-step workflow that involved creating lead lists in Sales, organizing them in HubSpot, and exporting them to LinkedIn ads. The company turned to ZoomInfo’s Marketing and Sales data tools to help its teams work more cohesively and target audiences with greater precision.

With ZoomInfo, Dragonfly AI can instantly build and export highly targeted audiences, use advanced filters and Buyer Intent Signals, and coordinate Sales outreach with LinkedIn ad campaigns through AirCover audiences. ZoomInfo helped eliminate back-and-forth between platforms, saving nearly 5 hours each week, improving workflow efficiency, and supporting more qualified lead generation as Dragonfly AI prepares for U.S. expansion.

Dragonfly AI

Sean Xie

Head of Performance Marketing