ZoomInfo
154 Case Studies
A ZoomInfo Case Study
Digitcom, a Canada-wide leader in voice and data communications established in 1991, shifted its marketing from inbound to outbound and faced a need for more reliable B2B data. The marketing team, led by Digital Marketing Manager David Donnelly, wanted to accelerate and expand prospecting while eliminating time-consuming manual efforts and ensuring reps had the right data before investing more resources.
By partnering with ZoomInfo, Digitcom gained granular segmentation and advanced company and contact insights that streamlined prospecting and improved outreach quality. The result: an 85% increase in meetings scheduled, a 13% reduction in email bounce rates, a stronger pipeline and revenue growth—and a highly positive customer experience with the ZoomInfo team.
David Donnelly
Digital Marketing Manager