Case Study: Kaseya reduces lead follow-up time by 50% with ZoomInfo

Deduped entire database in one weekend

Kaseya, an IT company expanding through mergers and acquisitions, struggled with duplicate records, fragmented routing tools, and slow lead follow-up that caused misassigned leads and missed opportunities. To manage its growing sales and marketing database, Kaseya turned to ZoomInfo and its OperationsOS platform to create a single source of truth and improve data orchestration.

ZoomInfo helped Kaseya dedupe its entire database in one weekend, automate lead-to-account matching, and route records to the right reps faster. As a result, Kaseya says it can retain up to 5% more leads and has cut follow-up time by as much as half, while also improving compliance, cross-sell opportunities, and overall sales and marketing alignment.

Kaseya

Juliet Forte

VP of Marketing Operations