Case Study: Deal IQ achieves 1900% annual revenue growth with ZoomInfo

Deal IQ needed reliable, automated opportunity alerts and accurate contact data to identify, engage and win more Fortune 500 target accounts at the right moment in their buyer’s journey

Deal IQ, a Toronto-based purchase process consultancy that negotiates large technology contracts for Fortune 500 clients, needed a better way to identify and engage target accounts at the precise moment they were buying. Manual research and unreliable contact data made it hard to reach senior decision-makers and caused the team to miss or waste opportunities.

ZoomInfo delivered clean, up-to-date contact and org-chart data, direct dials, and automated Alerts and Scoops so Deal IQ could find and engage prospects by dozens of parameters and know exactly when accounts were researching or issuing RFPs. The automation saved about 28 hours per week, and the impact was rapid: client portfolio grew 6x, C‑suite meetings increased 8x, and annual revenue rose more than 1,900%, enabling aggressive expansion plans.

Deal IQ

Aaron Kotick

Managing Director