Case Study: CrossTech Media reduces costs and halves sales cycle with ZoomInfo Pro

CrossTech Media Reduces Costs and Cuts Sales Cycle Time In Half

CrossTech Media is a Canton, MA–based events and publishing company that builds executive communities in IT and education, reaching over 250,000 professionals through conferences, online and print programs. To keep pace with fast-moving technology topics, the team needed a faster way to find high‑level speakers, sponsors and the right contacts at large enterprises to assemble and market executive-level programs.

By using ZoomInfo Pro to target prospects by title, revenue, geography and company size, CrossTech rapidly identified decision-makers and vertical segments, launched new conferences and secured world-class sponsors. The company cut its sales cycle in half, reduced costs, built a high‑level database for future growth, generated significant new sales within three months and achieved an estimated 25:1 ROI.

CrossTech Media

Richard Erb

VP, Business Development, CrossTech Media