Case Study: CRM Science achieves faster account enrichment and direct-dial access with ZoomInfo

CRM Science - Customer Case Study

CRM Science, an award‑winning Salesforce Silver Consulting Partner serving financial services, manufacturing, senior living and other verticals, needed up‑to‑date contact data to support a sales team focused on niche industries. The team struggled to find reliable direct dials and industry‑specific contacts, slowing prospecting and preventing them from uncovering new opportunities.

After evaluating vendors they selected ZoomInfo for its industry coverage, title accuracy and direct‑dial data, plus the ReachOut extension to push company details into Salesforce. The change cut the time to add potential buyers from about 40–45 minutes to roughly 7 minutes, improved identification of the right contacts, and enabled reps to call decision‑makers directly—letting the team concentrate on targeted industries and drive more efficient outreach.

CRM Science

Rob Gifford

Head of Business Development