Case Study: Cart.com saves costs and improves efficiency with ZoomInfo

Cost savings and efficiency gains through tech stack consolidation

Cart.com, an e-commerce company that has grown rapidly through multiple B2B acquisitions, needed to simplify a crowded tech stack and improve productivity across teams. Its previous sales and conversation intelligence tools were siloed and underused, making it difficult to support revenue growth and align systems.

Cart.com chose ZoomInfo’s Sales and Chorus solutions to replace those disconnected tools and better integrate with its existing stack. With ZoomInfo, the company added more than 20 Chorus licenses and 30 Sales seats, increasing usage by 400%+ while still paying less than the combined cost of its former tools. The result was a unified GTM system with a single source of truth, stronger collaboration across Sales, Marketing, and Product, and improved efficiency.

Cart.com

Samantha Chambers

Director of Revenue Systems