Case Study: Connect First achieves a 10% opportunity pipeline increase and 24% more marketable leads with ZoomInfo

Connect First - Customer Case Study

Connect First provides hosted call‑center management products that enable scalable at‑home and location‑based agent workforces. The company struggled with outdated and incorrect business contact data from their previous provider, which hurt lead quality and outreach efforts.

After switching to ZoomInfo for accurate, targeted contact information, Connect First quickly expanded and refined its prospect lists—adding thousands of leads and running metro‑specific campaigns. In just 2½ months they achieved a 10% increase in opportunity pipeline, a 24% rise in marketable leads, doubled email output, significantly fewer bounces, and improved conversion rates.

Connect First, Inc.

Jeremy Poore

Director of Business Development